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烟台老板们做IP的想法,又复燃了!

  • 2026-03-03 13:35:11
烟台老板们做IP的想法,又复燃了!

烟台老板们做IP的想法，又复燃了！

这是最近的真实感受，当所有平台流量进入付费阶段，老板IP可能是目前白嫖流量的好办法；

以前做品牌营销时，都想搞个吉祥物，用可爱小动物的偏多，因为有记忆点；

现在做品牌，都会把老板推出来，其实跟吉祥物是一样的逻辑，但老板还有一个更重要的功能，就是能把企业的文化、产品都传播出去。

短视频是目前所有媒体里，营销性最好且能品效合一的渠道；各行各业都在卷，当产品同质化，消费者越来越挑剔时，单纯的品牌曝光远远不够，就得需要老板IP用客户关心的内容，持续的触达，才能更好的转化。
#品牌营销新思路 #烟台老板们的IP探索 #老板IP流量攻略 #付费时代品牌策略

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山东,2026年1月8日 08:11,
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  1. CONNECT:[ UseTime:0.000672s ] mysql:host=127.0.0.1;port=3306;dbname=g460;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000816s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000343s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000312s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000561s ]
  6. SELECT * FROM `set` [ RunTime:0.000199s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000659s ]
  8. SELECT * FROM `article` WHERE `id` = 458992 LIMIT 1 [ RunTime:0.000404s ]
  9. UPDATE `article` SET `lasttime` = 1772831944 WHERE `id` = 458992 [ RunTime:0.001216s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000292s ]
  11. SELECT * FROM `article` WHERE `id` < 458992 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000407s ]
  12. SELECT * FROM `article` WHERE `id` > 458992 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000409s ]
  13. SELECT * FROM `article` WHERE `id` < 458992 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.002022s ]
  14. SELECT * FROM `article` WHERE `id` < 458992 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.001358s ]
  15. SELECT * FROM `article` WHERE `id` < 458992 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.006247s ]
0.087978s